About

We are building a global network of change catalysts that act from deep personal awareness and presence, and an irresistible enthusiasm. Our actions will lead to new product and services and new global practices for value creation, agility and velocity. We are architects and scouts into the future, and we want to guide our organizations in navigating a safe path from now to then.

Corporate Rebels United soul is about people taking agency.

Corporate Rebels United is a movement. It’s a culture, emerging from some specific behaviors. It’s a tribe of enthusiastic protagonists hungry for change. Positive change. Not an anarchist tribe, but a tribe of people who care for the companies they work for and want them to succeed in the 21st century of hyper-connectivity.

Corporate Rebels United is deeply value and purpose driven. It has an ambition for progress, looking forward. We fight mediocrity, and applaud critical thinking.

Corporate Rebels United is a reflection zone. Where new ideas are tossed, curated, discussed, made actionable. We want to give the best of ourselves. For doing good. For creating human connections between people. For letting people discover their hidden talents and powers. For taking people on a path of discovery, individual and collective relevance. We want everybody in the company and industry to think, to be and act responsible to increase value and wealth creation. Moving from ego-systems and creating eco-systems filled with meaning. Corporate Rebels United is a place where belonging is more important than fitting in. Corporate Rebels United is about leading from the emergent future, in support and co-creation with our markets and regions. Corporate Rebels United is a tribe/swarm for leading by being, for protagonists that want to take responsibility.

To quote Keith Yamashita from SY Partners: “Every leader, at some point in their career, decides whether or not to do the hard work of pursuing greatness. It’s a choice that’s not about satisfying their ego, but about holding themselves and their ambitions to a more enlightened standard of leadership. And it requires the worthy work of showing up as their best self every day, and making a lasting positive impact on their people, teams, customers—even society.”

To quote Nilofer Merchant on HBR http://blogs.hbr.org/2011/01/are-you-a-rebel-or-a-leader/ to make sure that when we say “rebel” we really mean “protagonist”: To rebel is to push against something. To lead is to advocate for an idea. To rebel is to say “heck no.” To lead is to say “we will.” To rebel is to deny the authority of others. To lead is to invoke your own authority. A protagonist is a principal champion of a cause or program or action. The protagonist does not wait for permission to lead, innovate, or strategize. They do what is right for the firm, without regard to status. Their goal is to do what’s good for the whole. Protagonists help organizations become more competitive. After all, the word compete comes from the Latin com petire, which means “to seek together.” Their intent is to not to antagonise, but to drive towards something. Protagonists are willing to name things others don’t yet see; they point to new horizons. Without them, the storyline never changes.

The initial co-initiators of this movement were Petervan, Laura Merling, Mike Maney, and Mathias Vestergaard. And with the invaluable help of our silent advisors. The history of Corporate Rebels United was already documented on the MIX site as part of one of their challenges.

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