Rebels Home

We are a movement to unite Corporate Rebels worldwide to ensure that true change happens virally from deep within the fabric of our organisations.

The organisations we have in mind can be any size/form of organisation (Fortune 500 company, SME, NGO, non-profit, Network, Peer-to-Peer, Cell, System, Context) and we aim to be truly cross industry (industrial, tech, health, government, financial, pharmaceuticals,  educational, ….)

The Only Rule Is That There Are No Rules

We Trust That You Are REsponsible


We don’t do screening or certification of our activists: our movement is designed by and for trust in the first place. We welcome any inspired individual from any organisation that is subscribing to our manifesto and is willing to implement the 20 principles of our movement in the way that makes most sense in their individual and group context:

  • If You are a principal champion of a program or cause or action
  • If You do not wait for permission to lead, innovate, strategize
  • If You are Responsible, Do what is right
  • If You aim for Greatness, Healthy Fire, Worthiness
  • If You name things others don’t see yet
  • If You point to new horizons
  • If without You, the storyline never changes

Then Corporate Rebels United is something for You!



Our organizations no longer serve our needs

They cannot keep pace with a high-velocity, hyper-connected world. They no longer can do what we need them to do. Change is required.

We care for the organisations we work for

We love our organizations and want them to succeed. We want to reboot our corporate and organizational culture to install a 21st century, digitally native version, to accelerate positive viral change from deep within the fabric of our organizations, and to reclaim our passion for work.

United we are stronger

You will have to create new alliances and do stealth work under the radar. You will have to fight the corporate anti-bodies with passion, perseverance and patience. But at times, being a rebel, protagonist, or change advocate can be frightening and lonely.  Just rest assured that you are not alone. Many people are hungry for this change. That’s why we think we are stronger united. So that you have a soundboard or a moral and mental support when the going gets though. But also a group of people that keeps you sharp, and encourages to create new value practices rather than complaining and creating havoc.

That is why we are building a global network of change catalysts: we are looking for people that act from deep personal awareness and presence, and an irresistible enthusiasm. Our actions will lead to new product and services and new global practices for value creation, agility and velocity. We are architects and scouts into the future, and we want to guide our organizations in navigating a safe path from now to then.

Corporate Rebels United soul is about people taking agency, people stepping forward and taking responsibility, self-empowering themselves.

Corporate Rebels United is a movement. It’s a culture, emerging from some specific behaviors. It’s a tribe of enthusiastic protagonists hungry for change. Positive change. Not an anarchist tribe, but a tribe of people who care for the companies they work for and want them to succeed in the 21st century of hyper-connectivity.

Corporate Rebels United is deeply value and purpose driven. It has an ambition for progress, looking forward. We fight mediocrity, and applaud critical thinking.

We invite you to join us and be part of our challenging journey.

Rebelliously Yours,

The CRU Team

joinus_button_0We also have a Facebook Group, a G+ Community, a LinkedIn group, a Scoop.IT, and are present on Twitter



Rebel of the month

Every month we celebrate a Corporate Rebel who went the extra-mile: in helping our movement, in completing a hack, in pulling together a value practice, or doing something really awesome in the organisation they work for. “Rebel of the Month” is recognition for a Corporate Rebel exposing the sort of behaviours we would like to encourage in our movement.

Our “Rebel of the Month” for April 2015 is Steve Jennings from Malmö, Sweden.


I got in contact with Steve in July 2012 when Tom La Forge, Global Director, Human & Cultural Insights at The Coca-Cola Company – and like myself member of Jerry Michalski’s REXpedition – suggested me to get in contact with Steve. Since then we had regular Skype-calls to chat about our rebellious ambitions, our doubts, our difficult moments, and when needed energising each other to keep fighting for the good cause.

Steve is high-energy. He walks and talks fast. He acts fast. He dares to be great and take on big bets. He is for good and for better.

Most people associate Steve with business and social entrepreneurship, but in reality he’s probably more of an artist and adventurer, who most of the time just happens to be creating art and adventuring in a business context.

Steve’s background is varied and original. On the surface it may appear as if he’s had 9 different careers. The one constant in everything that he does is that it’s an extension of who he really is deep down inside. For Steve, it’s never been about a job or a career, it’s more about a calling.

Steve grew up in Hull in the north east of England in the 1960’s and 70’s. His journey has taken him from studying to be an engineer, to realizing his boyhood dream of becoming a professional road racing cyclist, to working as an investment broker with Lloyds – TSB, to founding Maxim one of Europe’s leading sports nutrition companies, to helping found the Canadian open-source non profit organization Bicycles for Humanity, to becoming one of the founding members of PepsiCo’s global good-for-you nutrition innovation team, to founding the youth empowerment initiative zyOzy Foundation, to developing GoodCred a complimentary currency platform, to co founding Better Ventures a company focused on bringing crowdsourcing innovation, marketing participation and intelligence commercialization to companies and brands with a global footprint.

Steve is very excited about ethical use of personal data and wonders whether we we can democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets. Here is his talk of last November at Oredev Con 2014.

There is also a great recent write-up about Steve here:

Steve Jennings Young Biker

Steve is the entrepreneur in residence at Lund Universities Open Innovation Center, where he’s focused on developing new models aimed at bringing about the radical change in attitudes that are needed during times of unprecedented social, economic, environmental, demographic, and political uncertainty. In addition to this role he also mentors students enrolled on the Masters of Entrepreneurship program at Lund University.

Steve’s personal mantra is; build paths for others to follow, share what you’ve learned and think like a pioneer.

“I create moments that give me a lot of freedom; physically, emotionally and creatively. The only way for me to remain relevant is to consistently help other people and companies to create value. For this to happen, I need to be out and about in the world, travelling, meeting and talking with a wide range of different and highly diverse people. It is a way of thinking, and a way of being as a person.” – Steve Jennings 2015.

When he is not travelling, you can find Steve in his home in Malmö in the south of Sweden, or online at the following destinations.

Please join me in congratulating Steve for being chosen as Rebel of the Month.

Find out our monthly celebrations of exceptional rebellious behaviour here

Express your dream (Moonshot thinking)

This is the place to express yourself and your future through art, poetry, music, or just plain text. Express yourself here.


Rebel Hack #1 for the website

Being a Corporate Rebel is not about kicking and screaming around like crazy. It is about daring to be great, about daring to step forward, about taking personal leadership.It is about being responsible and actionable.

Corporate Rebels are responsible for:

  • Themselves: their mental and physical well-being
  • The teams they belong to:
  • The organisations these teams belong to;
  • The ecosystems these organisations belong to;
  • The whole world these ecosystems belong to

Since the start we loved the idea of being a actionable group of people, not just a think-tank or an echo-chamber of the internet. With the new website, we try to create some conditions to enable online group collaboration, and to suggest some initiatives where everybody can apply his/her talents for the great cause for our movement: to make of our organisations places where people come alive!

Here are some suggestions on how you can personally contribute:

Join a hack

We will launch on regular basis some “hack” invitations. This is not the heavy lifting work, but some small tips, tricks and practices to help you coming out of your protective shell, and make more powerful connections within and across your organisations.

Our first hack is labeled “Meaningful work” and invites you to form triad relationships in your organisation. More info on our hacks here.


We need some help to improve our movement, tools, PR, website, collaboration, etc. For that, we would like to create a network of “helpers”. For a listing of things to be do, check out our Helpers page

Set-up your local chapter

Several rebels already have set-up local chapters of Corporate Rebels United in different cities. Go to our Local Chapters page to see what’s out there already; and if you would like to startup a local chapter yourself, use the Set-up-your-local-chapter page to announce your interest.

Co-Create your value practice

Our ultimate goal is to create a number of practices (plural) for value creation, as opposed to practices for efficiency. For an overview of practices under development and their contacts, please consult the Value Practices page



Picture Gallery

Since we started, we collected a small set of picture of Corporate Rebels in action. Some Rebels produced some artwork around our name. Check them out here.


Work in Progress. Self explanatory: things that did not exactly work out as planned. Send them to corporaterebelsunited (dot) gmail (dot) com


3 thoughts on “Rebels Home

  1. Pingback: The Essence of Work – Part-6 – You are responsible | Petervan

  2. Pingback: 10 Regeln für Unternehmensrebellen | Führung erfahren!

  3. Pingback: 10 Prinzipien für Organisationsrebellen | Führung erfahren!

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